Small business IT

Windows 10 Extended Security Updates: Pricing and How to Enrol

Windows 10 ESU pricing for consumers and businesses, who is eligible, and the steps to enrol: Settings for home PCs, MAK activation with slmgr for organisations.

By EpiFive Editorial TeamReviewed/updated 8 min readHow we check articles
On this page

Windows 10 Extended Security Updates (ESU) is the paid way to keep receiving critical and important security updates for Windows 10 after support ended on October 14, 2025. Home users can enrol from the PC itself at no cost, with Microsoft Rewards points or for a one-time US$30. Organisations buy ESU through volume licensing at US$61 per device for the first year, with the price doubling each year for up to three years.

This guide is for small business owners, home users with older PCs, and part-time administrators. By the end you will know which program applies, what it costs, what must be in place before enrolling, and the exact steps to enrol and verify.

What ESU gives you and what it does not

ESU provides security updates Microsoft rates critical and important for Windows 10 devices enrolled in the program. It does not provide:

  • New features.
  • Customer-requested non-security updates.
  • Design change requests.
  • General technical support. Microsoft's ESU support covers licence activation, installation and possible regressions of the ESU itself, and organisations need an active support plan to get that help.

Windows 10 PCs keep working without ESU, but from October 14, 2025 Microsoft no longer provides technical support, feature updates or quality updates (including security and reliability fixes) for the version that reached end of support. ESU is a bridge. It does not make Windows 10 a supported long-term platform.

Which program applies to you

Consumer ESUCommercial ESU
Intended forIndividuals and Windows 10 Home customersOrganisations and businesses of all sizes
Eligible editionsWindows 10 22H2 Home, Pro, Pro Education, WorkstationsWindows 10 22H2 (LTSB and LTSC have separate lifecycles and are not covered)
CostFree with Windows Backup sync, 1,000 Microsoft Rewards points, or US$30 one timeUS$61 per device year one; doubles each consecutive year
Coverage endsOctober 12, 2027Maximum three years after October 14, 2025
Devices per licenceUp to 10One licence per device, minimum purchase one
How you enrolFrom Windows 10 Settings with a Microsoft accountVolume licensing key, activated with slmgr
Not eligibleKiosk mode, Active Directory domain joined, Microsoft Entra joined or MDM-enrolled devices, devices that already have an ESU licenceNot applicable

Note the line about managed devices. If your PCs are joined to a domain or Microsoft Entra ID, or enrolled in a mobile device management service such as Intune, they are not eligible for consumer ESU. Microsoft Entra registered devices are eligible. A small business with a few unmanaged PCs and a Microsoft account could use the consumer route, but a business that manages its PCs needs the commercial program.

Pricing in detail

Commercial

Microsoft's FAQ states that ESU for organisations can be purchased through the Microsoft Volume Licensing Program at US$61 per device for year one. The price doubles every consecutive year for a maximum of three years. Plan on the doubling when you budget; check the current price in your reseller's quote, because licensing programs and currencies differ.

Three rules matter:

  • Sold by year. You cannot buy partial periods such as six months.
  • Cumulative. If you decide to buy in year two, you must pay for year one too.
  • Minimum. The minimum purchase is one licence.

ESU is free for Windows 10 virtual machines in Windows 365, Azure Virtual Desktop, Azure virtual machines, Azure Dedicated Host, Azure VMware Solution, Nutanix Cloud Clusters on Azure, Azure Local, Azure Stack Hub and Azure Stack Edge. Windows 10 endpoints that connect to Windows 365 Cloud PCs are entitled to ESU for up to three years with an active Windows 365 subscription licence.

Consumer

The three routes are free with Windows Backup settings sync, 1,000 Microsoft Rewards points, or a one-time purchase of US$30 (or the local equivalent, plus applicable tax). One licence covers up to 10 devices, and enrolled devices continue to receive updates automatically through October 12, 2027.

Prerequisites for commercial enrolment

On each device you need:

  • Windows 10, version 22H2 with update KB5066791 or a later update installed.
  • The ESU Licensing Preparation Package, KB5072653, installed after KB5066791.
  • Administrator privileges.
  • Network access to the activation endpoints Microsoft lists, including https://activation.sls.microsoft.com/, https://validation.sls.microsoft.com/ and the activation-v2 and validation-v2 equivalents, plus https://login.live.com, https://go.microsoft.com/ and the Microsoft Store licensing and purchase endpoints. Allow them through any proxy or firewall.

To see the activation key in the Microsoft 365 admin center, your Microsoft Entra account needs the Product Key Reader or VL Administrator role.

Steps for commercial enrolment

Step 1: Find the Multiple Activation Key (MAK)

  1. Sign in to the Microsoft 365 admin center at https://admin.microsoft.com.
  2. Go to Billing > Your Products and open the Volume licensing tab.
  3. In the Contracts section, select View contracts.
  4. Find the License ID that the ESU licences are under, select the three dots (More actions), then View product keys.

The product keys page lists every key for that contract. Microsoft notes that keys shown in the admin center were not usable until the Windows 10 end of support date, when the ESU coverage period began. If you cannot find your key, contact volume licensing support.

Step 2: Install the key

Open an elevated Command Prompt on the device and run:

slmgr.vbs /ipk <ESU MAK>

A Windows Script Host dialog confirms the product key was installed.

Step 3: Activate the correct ESU year

Each program year has its own activation ID. The IDs are the same across all eligible editions and all enrolled devices.

ESU programActivation ID
Win10 ESU Year1f520e45e-7413-4a34-a497-d2765967d094
Win10 ESU Year21043add5-23b1-4afb-9a0f-64343c8f3f8d
Win10 ESU Year383d49986-add3-41d7-ba33-87c7bfb5c0fb

Activate with the ID for the year you bought:

slmgr.vbs /ato <Activation ID>

Because the program is cumulative, buying year two means paying for year one as well. Microsoft's article does not say whether a later year's activation also needs the earlier year's ID, so confirm with your reseller or volume licensing support which activation IDs your key requires.

Step 4: Verify

slmgr.vbs /dlv

The output shows the Name of the ESU program and a License Status of Licensed.

Activation by phone for devices without internet

If the device cannot reach the activation servers, install the key, then get an installation ID:

slmgr.vbs /dti <Activation ID>

Go to the Microsoft Product Activation portal at https://aka.ms/aoh from another computer, enter the installation ID and obtain a confirmation ID. The confirmation ID must not contain spaces. Then run:

slmgr.vbs /atp <Confirmation ID> <Activation ID>

For many offline devices, Microsoft points to proxy activation with the Volume Activation Management Tool (VAMT), which needs the latest Windows ADK plus a VAMT update that includes the Windows 10 ESU key configuration files. If a MAK runs out of activations, for example when you reimage machines, you can request an increase in MAK activation limits.

Steps for consumer enrolment

The consumer program has its own prerequisites: install the latest Windows update and the Windows 10 ESU Licensing Preparation Package KB5126256, and sign in with a Microsoft account that has administrator rights (not a child account). Then choose one of the three routes. Microsoft's consumer ESU page at https://www.microsoft.com/windows/extended-security-updates is the entry point; it covers each route and the steps shown on the PC. Because the on-screen wording can change, follow that page rather than a screenshot guide.

Troubleshooting

SymptomLikely causeFix
Enrolment is not offeredPC is not on Windows 10 22H2, or the prerequisite updates are missingUpdate to 22H2, install the latest update, then the licensing preparation package
slmgr.vbs /ato failsNo access to activation endpointsAllow the endpoints through the firewall or proxy, or use phone activation
MAK is not visible in the admin centerMissing roleAsk for Product Key Reader or VL Administrator
MAK activation limit reachedMany reimagesRequest an increase in MAK activation limits
Consumer enrolment unavailableDevice is domain joined, Entra joined, MDM-enrolled or kioskUse commercial ESU
Confirmation ID rejectedSpaces in the IDRemove spaces and re-run slmgr.vbs /atp

Closing checklist

  • Decide consumer or commercial based on how the PC is managed.
  • Confirm Windows 10 22H2 and install the prerequisite updates.
  • For commercial, get the MAK, install it and activate the correct year, then verify with slmgr.vbs /dlv.
  • Record each PC's coverage end date and its replacement plan.
  • If a PC cannot run Windows 11, read Windows 11 on unsupported hardware; to find out whether it can, see Windows 11 hardware requirements.

References

Questions people ask

How much does Windows 10 ESU cost?

For consumers, Microsoft offers three routes: free if you sync PC settings with Windows Backup, 1,000 Microsoft Rewards points, or a one-time purchase of US$30. For organisations, volume licensing lists US$61 per device for year one, and the price doubles every consecutive year for a maximum of three years.

When do Windows 10 Extended Security Updates end?

Consumer ESU covers a device until October 12, 2027. Organisations can receive security updates for a maximum of three years after the October 14, 2025 end of support. ESU is cumulative, so buying year two means paying for year one as well.

Can I buy ESU for just six months?

No. For organisations, ESU must be purchased by year and partial periods are not available. Because the program is cumulative, a customer who starts in year two also has to pay for year one.

Is ESU free for Windows 10 in Azure or Windows 365?

Yes. Microsoft provides ESU at no additional cost for Windows 10 virtual machines in Windows 365, Azure Virtual Desktop, Azure virtual machines and several other Azure services. Windows 10 endpoints connecting to Windows 365 Cloud PCs are also entitled to ESU for up to three years with an active Windows 365 subscription.

Windows 10ESUVolume Licensingslmgr
  1. Make UPI, WiFi and vCard QR Codes with a Logo: EpiFive QR Code Generator

    How to make styled QR codes for links, UPI payments, WiFi and contacts with EpiFive QR Code Generator, the free MIT-licensed generator that runs in your browser, and how to self-host it.

  2. Cyber Insurance Security Requirements Checklist for Small Businesses

    A control-by-control checklist to prepare for a cyber insurance application or renewal: MFA, backups, EDR, patching, admin accounts and an incident response plan, with evidence to collect and CISA sources.

  3. Business Wi-Fi for a 15-Person Office: How Many Access Points You Need

    Size and place access points for a small office using Ubiquiti's planning guidance: coverage per AP, client counts, roaming overlap, mounting and wired backhaul, with a worked example.

  4. How Much Should a Small Business Spend on IT Per Employee?

    Build a realistic annual IT budget for 10 to 50 staff by pricing licenses, devices, backup, security and support line by line, with a worksheet and published benchmark ranges.

  5. Managed Service Provider vs In-House IT: Which Fits a Small Business

    Compare MSP pricing models and contract terms with the cost of hiring an IT person, and learn what to put in an SLA, using CISA guidance and BLS pay data.

  6. Cyber Insurance for Small Business: Security Controls Insurers Ask For

    Before you apply for cyber insurance, get these controls in place: MFA, EDR, tested backups, patching, training and an incident plan. Includes a readiness checklist and policy questions.