For a small company, Salesforce Starter Suite at $25 per user per month is the entry edition, Pro Suite at $100 adds quoting, forecasting and more customization, and the Core edition at $195 is Salesforce's new name for the tier that used to be Enterprise. Salesforce's own Sales pricing page, checked on 2026-10-30, lists Starter, Pro, Core, Advanced ($395) and Max ($550) in USD per user per month. Most small teams should begin with Starter or Pro and move up only when a specific feature requires it.
Who this is for and what you will have at the end
This guide is for owners, sales managers and operations leads at small and mid-size US companies who are choosing a Salesforce Sales edition or reading a quote. You will leave knowing the current edition names, what each costs per user, what changes at each step, how the old Enterprise and Unlimited names map to the new ones and how to estimate an annual bill.
Prices and packaging come from Salesforce's Sales pricing page, its small business pricing page and its September 3, 2026 editions announcement. Salesforce says its pricing page is provided for information only and subject to change, and that pricing may vary by region. Treat the figures below as the list price on the date checked and get a written quote before you commit.
Current editions and list prices
| Edition | Price per user per month (USD) | Billing | What Salesforce says it adds |
|---|---|---|---|
| Starter Suite | $25 | Monthly or annual | Lead, account, contact and opportunity management; sales flows and lead routing; email and event sync; email marketing and analytics |
| Pro Suite | $100 | Annual | Everything in Starter, plus more customization and automation, quoting and forecasting, AgentExchange access; Premier Support as an add-on |
| Core | $195 | Annual | Built-in AI, Momentum, Premier Success, Slack Business+, Tableau Next |
| Advanced | $395 | Annual | Everything in Core, plus enhanced security, more AI, expanded data capacity, Sales Programs, Backup and Recover, Archive, Data Detect, Security Center |
| Max | $550 | Annual | Everything in Advanced, plus the full AI suite, Agentforce for Sales and Agentforce Coworker, Spiff, Sales Planning, Maps, Slack Enterprise+ |
The Core, Advanced and Max rows come from the Sales pricing page. Salesforce's small business page describes Starter Suite as including an Employee Agent, automated email nurture campaigns with lead scoring and a free Slack workspace connected to the CRM. It describes Pro Suite as adding real-time chat, sales quoting and forecasting, greater customization and automation, and AppExchange access. The two pages use slightly different names for the marketplace (AgentExchange and AppExchange), so check the name on the page you buy from.
What changed with the 2026 editions
On September 3, 2026, Salesforce announced new Core, Advanced and Max editions for Agentforce Sales, Agentforce Service and Agentforce Industries. The announcement compares each to a legacy edition:
| New edition | Compared to | Price per user per month |
|---|---|---|
| Core | Enterprise | $195 |
| Advanced | Unlimited | $395 |
| Max | Agentforce 1 | $550 |
Salesforce says existing pricing on legacy editions is unchanged and that Max has zero pricing change from Agentforce 1. It also says Agentforce 1 customers can upgrade to Max at no extra cost. The announcement does not mention Starter Suite or Pro Suite, so those are not part of this rename. Industry editions will have new pricing later in the fall, according to the same announcement.
If you search for "Salesforce Enterprise Edition price" you may still find pages and quotes that use the old names. Ask your Salesforce representative which edition a quote refers to, because the same words can describe the legacy edition with its legacy price or the new edition with the bundled items.
Salesforce also lists Flex Credits allotments per edition in its announcement: 500,000 for Core, 1 million for Advanced and 2.75 million for Max. These matter if you plan to use AI agent features, so ask how credits are counted before you rely on them.
Which edition does a small company need?
Starter Suite: up to about a handful of reps and simple sales
Starter fits a business that needs a shared place for leads, accounts, contacts and opportunities, plus basic email sync and routing. It is the only edition on the page that can be billed monthly, and Salesforce's small business page says there is no user maximum. The page notes that transaction fees apply for monthly billing, so check what they are at checkout.
Starter is a reasonable choice when:
- You are replacing a spreadsheet or shared inbox.
- You do not send formal quotes from the CRM.
- You can live with a limited amount of customization.
Pro Suite: quotes, forecasts and more automation
Pro Suite is the step up that most small sales teams reach first. It adds quoting and forecasting, more customization and automation and marketplace access. It requires annual billing and a contract according to Salesforce's small business page, so you commit to a year of seats. Premier Support is available as an add-on, so include it in the budget if you want it.
Choose Pro when a manager needs a forecast from pipeline data, or when reps send quotes and want them tied to opportunities.
Core, Advanced and Max: platform and AI bundles
These editions bundle Slack, Tableau Next, Premier Success and AI, and the price jumps to $195 per user and above. They make sense when you need the larger platform: more data capacity, security tooling, analytics and agent features. For a team of five reps, the jump from Pro to Core is $95 per user per month, which is $5,700 a year across five users before add-ons, so make sure a specific feature requires it.
Estimate an annual cost
Use this formula with the list price for each edition:
Annual cost = users x monthly price per user x 12 + add-onsExamples at the list prices above, before tax and add-ons:
| Users | Starter ($25) | Pro ($100) | Core ($195) |
|---|---|---|---|
| 5 | $1,500 | $6,000 | $11,700 |
| 10 | $3,000 | $12,000 | $23,400 |
| 25 | $7,500 | $30,000 | $58,500 |
Each figure is simply users times price times twelve. Starter can be billed monthly, but the others are annual commitments. Add Premier Support for Pro, any AI purchases beyond what the edition includes, implementation help and data migration. Salesforce does not publish those costs on the pages reviewed, so ask for them in the quote.
Step-by-step: choose and confirm
- List the work the CRM must do. Write down the record types, reports, quotes and approvals you need now, not the ones you might want later.
- Open the current pricing pages. Check Salesforce's Sales pricing and small business pricing pages and record the date.
- Match features to editions. Use the table above. If quoting and forecasting are on your list, start at Pro.
- Try before you buy. The pages show a "Try for free" button for Starter, Pro, Core and Advanced; Max shows a sales-contact button instead. The trial length is not stated on the pages, so confirm it when you sign up.
- Request a written quote. Ask for the edition name, per-user price, term, billing frequency, add-ons and renewal terms.
- Check the renewal price. Ask whether the per-user price is fixed for the contract term and what happens at renewal.
Troubleshooting a quote
The quote says Enterprise or Unlimited. Those are legacy names. Ask whether the quote is for a legacy edition or the new Core or Advanced, and compare features, not just the price.
The quote is higher than the list price. Ask what is included beyond the edition: support add-ons, implementation, additional storage or AI.
You cannot tell what your team needs. Start with the smaller edition if it can be upgraded within your contract, and ask how mid-term upgrades are priced.
Prices on the web do not match. Salesforce pages vary by region and change over time. Some older pages still show legacy tiers.
Checklist
- Confirm edition names and USD list prices on Salesforce's own pages.
- Choose the smallest edition that has the features you named.
- Calculate annual cost with the formula and add add-ons.
- Get the quote in writing, including term and renewal.
- Plan implementation separately.
If you are still comparing CRMs, see HubSpot vs Zoho CRM vs Salesforce pricing.
References
- Salesforce Sales pricing: https://www.salesforce.com/sales/pricing/
- Salesforce small business pricing: https://www.salesforce.com/small-business/pricing/
- Salesforce simplifies editions (announcement, September 3, 2026): https://www.salesforce.com/news/stories/salesforce-simplifies-editions-2026/
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