# HubSpot vs Zoho CRM vs Salesforce: Pricing Tiers and Limits Compared

> Compare the free and paid tiers of HubSpot Sales Hub, Zoho CRM and Salesforce Sales Cloud: per-seat prices, onboarding fees, seat and workflow limits as published in October 2026.

Source: https://www.epifive.com/blog/hubspot-vs-zoho-crm-vs-salesforce-pricing · Published 2026-10-25 · EpiFive

## Key takeaways

- HubSpot Sales Hub, Zoho CRM and Salesforce Sales Cloud all price per seat or user, all have a free tier, and all jump steeply at higher tiers.
- HubSpot Professional and Enterprise show required one-time onboarding fees of 1,500 and 3,500 dollars on the pricing page.
- Zoho CRM lists 14 to 52 dollars per user per month billed annually, below HubSpot Professional and Enterprise and Salesforce at comparable tiers.
- Salesforce lists a Free Suite, then Starter Suite at 25 dollars per user per month and tiers up to 550 dollars, with AI features added at higher tiers.
- Compare seats, onboarding, automation limits and add-ons over a full year rather than the headline starting price.

On the vendors' pages in October 2026, Zoho CRM has the lowest mid and upper tier prices, HubSpot has the lowest entry paid price (Starter from 7 dollars per seat) but its per-seat prices rise sharply at Professional and Enterprise (plus required onboarding fees), and Salesforce Sales Cloud has a free suite, then paid editions from 25 dollars per user per month up to 550 dollars. The headline price is only part of the cost, because seat types, onboarding fees, automation limits and AI credits differ between them.

This comparison is for owners and sales or operations managers shortlisting a CRM, and for admins who need to budget for seats. By the end you will have the plans and limits side by side, know where the pricing pages are unclear, and have a way to compare total cost for your team size. Figures are in US dollars from each vendor's US page, checked on 25 October 2026, and vendors change prices and packaging often. HubSpot's pricing is shown here for Sales Hub; its marketing and service hubs are priced separately.

## HubSpot Sales Hub

HubSpot's pricing page shows four tiers.

| Tier | Price label on the page | Seat type | Onboarding fee | Included HubSpot Credits |
|---|---|---|---|---|
| Free | 0 dollars; free for up to 2 users | Not stated | None listed | Not stated |
| Starter | Starts at 7 dollars per seat per month; 20 dollars also shown | Core Seats | None listed | 500 |
| Professional | Starts at 90 dollars per seat per month; 100 dollars also shown | Sales Seats | 1,500 dollars one-time, required | 3,000 |
| Enterprise | Starts at 150 dollars per seat per month | Sales Seats | 3,500 dollars one-time, required | 5,000 |

The page shows two prices for Starter and Professional with Pay Monthly and Pay Annually toggles, but does not clearly pair each figure with a billing period. Assume the lower figure is the annual rate only after confirming it on the live page. Enterprise shows a single price and a Talk to Sales button.

What the page lists for limits:

- Free: up to 2 users, 1,000 contacts and 1,000 records across other standard object types, no time limit.
- Pipelines per account: Starter 15, Professional 100, Enterprise 350.
- Workflows: Starter up to 50 with restricted triggers and actions, Professional up to 300 customisable workflows, Enterprise up to 1,000.
- Calling minutes: Starter 500, Professional 3,000, Enterprise 12,000.
- Custom reports: Starter up to 100, Professional up to 500.
- Support: email on Starter, email and phone on Professional and Enterprise.

View-only seats are available at no extra cost, and additional paid seats on Professional and Enterprise cost extra based on the edition.

## Zoho CRM

Zoho CRM is priced per user per month, with a lower price when billed annually. Zoho's comparison with other CRMs lists these figures for the US.

| Edition | Billed annually | Billed monthly |
|---|---|---|
| Free | 0 dollars (up to 3 users) | 0 dollars |
| Standard | 14 dollars | 20 dollars |
| Professional | 23 dollars | 35 dollars |
| Enterprise | 40 dollars | 50 dollars |
| Ultimate | 52 dollars | 65 dollars |

The Zoho pricing page itself shows the figures through a monthly or annual toggle, and the pairing above comes from Zoho's Salesforce comparison page, so confirm the figures and the billing toggle on the live page before you budget. Local taxes such as VAT or GST are added on top, and the page offers a pricing calculator and a currency selector that includes INR.

What each edition adds, per the editions page:

- Free: contact management, reminders, workflow automation, tasks, meetings and calls, standard reports and mobile apps. Limits include up to 3 users, 10 custom email templates, data export up to 10 times and 5,000 API calls a day.
- Standard: email integration and mass emails, built-in calling, multiple pipelines, forms, sales forecasting, data enrichment and custom modules.
- Professional: everything in Standard plus process management, inventory management, predictive intelligence, unlimited reports, CPQ and customer portals.
- Enterprise: everything in Professional plus multi-team management, reporting hierarchy, approval processes, a developer sandbox, field-level encryption and extended AI.
- Ultimate: described as built for large, bespoke deployments, with the highest limits but no figures.

Zoho CRM Plus, a separate bundle, is shown as starting at 20 dollars per user per month.

## Salesforce Sales Cloud

Salesforce's Sales Cloud page lists prices in US dollars per user per month, billed annually.

| Edition | Price | What the page highlights |
|---|---|---|
| Starter Suite | 25 dollars (also billed monthly) | Core CRM records and pipeline, lead routing, email and event sync, email marketing, 10 GB data storage per org |
| Pro Suite | 100 dollars | More automation and customisation, quoting and forecasting |
| Core | 195 dollars | Built-in AI, Slack Business+, Tableau Next, 10 GB storage per org plus 20 MB per user |
| Advanced | 395 dollars | Enhanced security, expanded AI and data capacity, Sales Programs, 1 GB storage per user |
| Max | 550 dollars | Full AI suite, Agentforce for Sales, 2.75 million Flex Credits per org per year |

The page says AI can be added to Core and above, that Premier Support is an add-on for Pro Suite, and that the information is for reference only and subject to change, with detailed pricing available through a sales representative. Older comparison pages, including a Zoho comparison, may show a different Salesforce line-up (Starter, Pro, Enterprise, Unlimited at 25, 100, 175 and 350 dollars), so match any quote to the edition names on the current page.

## Side-by-side view

| Question | HubSpot Sales Hub | Zoho CRM | Salesforce Sales Cloud |
|---|---|---|---|
| Free tier | Yes, up to 2 users | Yes, up to 3 users | Yes, Free Suite at 0 dollars |
| Entry paid price | Starts at 7 dollars per seat | 14 dollars per user (annual) | 25 dollars per user |
| Mid tier | Professional from 90 dollars per seat | Professional 23 dollars (annual) | Pro Suite 100 dollars |
| Top tier listed | Enterprise from 150 dollars | Ultimate 52 dollars (annual) | Max 550 dollars |
| One-time fees | Required onboarding on Professional and Enterprise | None listed | Not listed |
| Limits to watch | Pipelines, workflows, credits | Free-plan API calls and exports; custom modules by edition | Storage per org and per user; AI credits |

## How to compare total cost

1. Count seats by type. HubSpot separates Core, Sales and view-only seats, and Zoho and Salesforce price per user.
2. Pick the tier that includes the features you cannot do without, such as multiple pipelines, approvals, forecasting or CPQ, rather than the cheapest.
3. Add one-time costs. For HubSpot, include the onboarding fee. For all three, include any implementation help you plan to buy.
4. Add add-ons: AI credits, support plans, extra storage and marketing or service products.
5. Compare billing terms. Annual billing is cheaper in the tables above, but ties you in for the year.
6. Multiply by 12 for your seat count and compare the totals.

For a comparable look at accounting tools, see [QuickBooks vs Xero vs Zoho Books pricing](https://www.epifive.com/blog/quickbooks-vs-xero-vs-zoho-books-pricing).

## Checklist before you decide

- Which tier includes your must-have features, and at what per-seat price?
- Are there required onboarding or setup fees?
- Which limits could you hit in year one: users, pipelines, workflows, storage, API calls?
- Is the price you saw billed monthly or annually, and in which currency?
- Are taxes added on top?
- Can you export your data if you leave?

## References

- [HubSpot Sales Hub pricing](https://www.hubspot.com/pricing/sales)
- [HubSpot CRM pricing](https://www.hubspot.com/pricing/crm)
- [Zoho CRM pricing](https://www.zoho.com/crm/zohocrm-pricing.html)
- [Zoho CRM vs Salesforce comparison](https://www.zoho.com/crm/compare/salesforce.html)
- [Salesforce Sales Cloud pricing](https://www.salesforce.com/sales/pricing/)

## Frequently asked questions

### Which CRM has a free plan?

All three do. HubSpot's is free for up to 2 users with 1,000 contacts, Zoho CRM's is free for up to 3 users, and Salesforce's Sales Cloud pricing page lists a Free Suite at 0 dollars. Paid Salesforce suites start with Starter Suite at 25 dollars per user per month.

### Does HubSpot charge an onboarding fee?

On the Sales Hub pricing page, Professional shows a required one-time onboarding fee of 1,500 dollars and Enterprise shows 3,500 dollars. No onboarding fee is listed for Free or Starter. Check the current page because fees and wording change.

### How is Zoho CRM pricing billed?

Zoho CRM is priced per user per month, with a lower price when billed annually. Zoho's comparison lists 14, 23, 40 and 52 dollars for Standard, Professional, Enterprise and Ultimate when billed annually, and higher figures when billed monthly.

### Are Salesforce prices per user?

Yes. Salesforce lists Sales Cloud prices per user per month billed annually, and the page says the information is for reference only and subject to change, with detailed pricing available from a sales representative.